Connetix has appointed Ben Lawless-Jennings as its Head of Marketing. The hiring underscores the construction toy company’s commitment to brand growth and innovation. He will drive company’s brand development and strategic marketing vision while suppoting the brand’s mission to inspire creativity and learning through play.

“It is exciting to be on board and to support the team at such a pivotal time for the business,” says Lawless-Jennings. “I’m a big believer in the power of a strong brand, the benefits of a multichannel approach, and the balance of art and science in marketing. I’m looking forward to the opportunities ahead.”

Lawless-Jennings joins the company with more than 20 years of experience in marketing, including The Walt Disney Company, Nike, and Warner Bros. In his most recent role, Lawless-Jennings served as Head of Marketing for The LEGO Group Certified Stores and National Geographic Wear at Alquemie Group.

“It’s not every day you come across someone with such a distinct global business perspective, so we’re pleased to appoint Ben to this critical role,” says Brea Brand, CEO and Co-Founder. With an impressive track record that aligns perfectly with our mission, we’re confident he’ll make a huge impact on our team during this exciting period of expansion.”

Learn more about Connetix at connetixtiles.com.