Cloudco Entertainment, the company behind Care Bears, has partnered with Bay Laurel Advisors to expand the IP into the location-based entertainment industry. Bay Laurel Advisors will help introduce the Care Bears franchise to theme parks, themed dining, hospitality, themed retail family entertainment centers, and more.

The IP has seen success through its YouTube channel, TikTok, and animated TV show Care Bears: Unlock the Magic. The brand was featured in several activations last year, including a pop-up experience in Hong Kong’s Langham Place Mall and a Care Bears-themed Baskin and Robbins store in Seoul, South Korea. Recently, guests had the chance to purchase Care Bears-inspired art at the Care Bears art gallery exhibition at the Corey Helford Gallery in Los Angeles, California, and UK residents can visit a Care Bears retail experience in London this summer.

Bay Laurel Advisors, led by founder and President George Wade, will secure licensing opportunities in location-based entertainment. The company has collaborated with several major entertainment brands to create and launch entertainment-based experiences.

“With captivating, candy-colored visuals, multigenerational appeal, and storylines centered around celebration, sharing and treating others with respect, Care Bears is the perfect brand for location-based entertainment,” Wade says. “We can’t wait to build deep emotional connections with fans of all ages for this nostalgic, huggable, unforgettable brand and are excited to assist Cloudco in the Care Bears’ mission of spreading cheer and kindness.”

“We’re beyond excited to bring the heartwarming world of Care Bears to life in immersive experiences and destinations for fans of all ages and are delighted to be working with Bay Laurel Advisors who bring a great amount of experience and expertise to the location-based entertainment market,” Robbie Prinzo, Head of Global Licensing at Cloudco Entertainment, says.

For more information, visit cloudcoentertainment.com.