Hasbro has promoted Casey Collins to President of Global Licensed Consumer Products (LCP) and Partnerships/Alliances, effective immediately.

In his new position, Collins will spearhead the management of Hasbro’s strategic partnerships with various partnerships, including Frito-Lay, LEGO, McDonald’s, Mattel, Miniso, NBCUniversal, Netflix, and more. He will also oversee the company’s global LCP business.

Harbro looks to further its position as the partner of choice for top licensors and retailers worldwide. With Collins in his new position, the company aims to leverage its extensive network of partnerships to drive growth and innovation across key categories.