It’s March, and that means it’s time to hit the rewind button and look back at the hottest stories of February 2025, as chosen by you, the readers.
Yes, this roundup is a week late due to Toy Fair in New York, but it’s still well-worth a look!
Three stories from the tail end of January — Hasbro’s new BEYBLADE, some LEGO Botanicals, and Mattel’s Super Bowl offerings — and one from last November (LeBron James x Monopoly) snuck into the technical top 10 in February, but only stories published in a given month make the official list.
Check out last month’s Top 10 and some hot products below, and stay on the #pulseofplay.
The Toy Book Top 10:
The Top 10 most-read articles.
- Warrior Cats Roars into Retail with Bonkers Toys and Retail Monster
- Hasbro Unveils ‘Playing to Win’ Strategy, Reports Q4, Full Year 2024 Earnings
- Mattel Reports Q4, Full-Year 2024 Earnings
- The LEGO House Debuts 2025 Exclusives
- Spin Master Reports Q4, Full Year 2024 Earnings
- ‘PAW Patrol: The Dino Movie’ Will Hit Theatres in Summer 2026
- EXCLUSIVE: Mattel Creations Revealed Returns with New Launches, Behind-the-Scenes Looks
- Playing to Win: Hasbro CEO Chris Cocks on Building a Modern Play Company
- PhatMojo Develops Toy Line for Hit Roblox Game ‘Dress to Impress’
- Return to Fun? Funmaker Inc. Teases the Arrival of Rokimoto
The Toy Book Top 10 Stock This! New Product Showcases:
The Top 10 most-searched-for toys and games.
- 30 New Toys & Games to Stock in 2025
- POP! JOHN CENA (FAREWELL) (Funko)
- POP! ICONS JUJU WATKINS (Funko)
- BARBIE X SUPER BOWL EAGLES DOLL (Mattel)
- WONDER FACTORY NEVER DRY DOUGH (MGA Entertainment)
- SKIBIDI TOILET INFLATABLE COSTUME (Rubies)
- MASTERS OF THE UNIVERSE ORIGINS PLAYSET SNAKE MOUNTAIN (Mattel)
- ZHU ZHU AQUARIUM (Cepia)
- MAX DINO ADVENTURE T-REX ATTACK (ZURU)
- BRATZ X KAROL G COLLECTOR DOLL (MGA Entertainment)
Click here for the full archives of previous Toy Book Top 10 features.
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The post The Toy Book Top 10: The Hottest Stories of February 2025 appeared first on The Toy Book.
