Heathside Trading is partnering with video game publisher Ubisoft to create a line of products inspired by the Rabbids franchise.
The Rabbids are bizarre creatures that seek fun through different worlds and dimensions. These cheeky creatures are unpredictable, bringing chaos wherever they go. The collection will include rubber minifigures, squishy figurines, 2D and 3D keychains, die-cast vehicles, and more. The Rabbids lineup will also include surprise toys featuring the iconic creatures.
Another great classic brand will be introduced to our pop culture range. Rabbids is one of those brands everyone wants to work on from a great team at Ubisoft and Beanstalk.
The agreement was brokered by Kirsty Guthrie of KJG Ltd. for Heathside Trading and Tinderbox, the specialist digital division of Beanstalk.
Heathside Trading’s most recent licensing deals include a deal with ITV Studios for action figures, Millimages for Molang toys and collectibles, and more.
The post Heathside Trading Inks Licensing Agreement with Ubisoft for ‘Rabbids’ appeared first on The Toy Book.
