The team at Ultra PRO Entertainment is celebrating some wins this season.

As the holiday homestretch approaches, our consumer-facing sister publication, The Toy Insider, features the company’s Pokémon Trainer Guess: Unova Edition as a top product for kids ages 5-7 in its 19th annual Holiday Gift Guide. The Toy Insider notes that this guessing game is “a fun way to keep kids entertained while developing speech and creative skills.”

In the game, players think of a Pokémon from the Unova region and answer questions that help the Poké Ball deduce which Pokémon they have in mind. Using advanced speech recognition technology, players can interact with the Poké Ball without requiring buttons or reading.

Additionally, the Pokémon Trainer Guess: Unova Edition aims for a trophy in The Toy Foundation’s 2025 Toy of the Year (TOTY) Awards, where it was nominated in the Collectible of the Year category. Public voting is underway, and winners will be announced on the eve of Toy Fair next year.

“Our team is committed to delivering products that celebrate fandom and foster connection, and we’re extremely moved to see the Pokémon Trainer Guess: Unova Edition resonate with both Pokémon enthusiasts and families across the nation,” says Richard Dracass, Director of Entertainment at Ultra PRO. “Through Ultra PRO’s collaboration with Paris-based Zanzoon, we’re committed to bringing even more fun and exciting experiences to Pokémon fans with each new release.”