Like Brendan Fraser’s career, the Polaroid camera, and even Crystal Pepsi, sometimes a renaissance of a once-beloved product can cause a lot of excitement in the market. I have a suspicion the same will be said of DOXA’s new SUB 250T GMT, which will be debuting at Watches and Wonders this year. 

As the name suggests, this is the first GMT function for the SUB collection in twenty years, answering the prayers for fans of the Swiss brand who have been asking for this configuration over the last two decades. With this latest release, we see a SUB design that’s true to its heritage (having been inspired by the SUB 750T GMT from 2006), but upgraded to meet contemporary needs – and in a whopping 18 new references.

Starting from a design perspective, the real beauty of the SUB 250T GMT is that it hasn’t strayed too far away from its existing language, while still mixing form and functionality to give the people what they want. With nine colorways to choose from and in two strap options (a color-matched FKM rubber strap or a DOXA stainless steel “beads of rice” bracelet), each variation complements the 40mm stainless steel case and bezel.

But, of course, this is a watch that’s meant to be worn – and put to the limit. With the new GMT function, it’s just waiting for an adventure. Sure, it’s a sports watch, but it’s one that’s been made to adapt to the wearer’s lifestyle. Heading on a plane for a meeting you can’t miss? Catching a few rays or diving among the coral on your next vacation? Anywhere you go, the SUB 250T GMT is equipped with everything you’ll need to stay on track and on-time. And with a power reserve of up to 50 hours on a Swiss movement – along with being water resistant for up to 250 meters – we do mean anywhere. 

The DOXA SUB 250T GMT will be available to purchase from their website beginning today with a price tag of $2,450. And once you hit that “add to cart” start planning your trip somewhere to put this watch to the test – we hear Australia is lovely this time of year. DOXA