Todd Snyder has once again teamed up with a quintessentially American maker to produce a highly limited field watch — and it’s not who you think. For decades now, and particularly since the founding of his eponymous brand in 2011, Todd Snyder has done his level best to elevate and highlight American heritage brands. From collaborations with Red Wing and Champion to L.L. Bean and Alden, Todd Snyder has — much like Ralph Lauren before him and Snyder’s contemporary (and former J. Crew colleague) Sid Mashburn — been one of the leading ambassadors for the original styles and designs that have defined the American look.
Today, Snyder is partnering with a younger brand, Weiss Watch Company, to introduce a collaboration highlighting not only the revival of American watchmaking but the enduring legacy of American manufacturing and craftsmanship that inspire both brands so clearly. The result is the Weiss Watch Company x Todd Snyder Field Watch, a modest and robust field watch built very much on the platform of the Weiss Watch Company Standard Issue Field Watch but elevated with the distinct visual signature we’ve come to expect from Todd Snyder.
The Weiss Watch Company x Todd Snyder Field Watch measures 38mm across, 46.2mm lug-to-lug, and 9mm thick (a measure that includes the double-domed sapphire crystal). The watch retains Cameron Weiss’s signature case design, here in 316L Stainless Steel, and is available in two versions. The first features a tan dial and a natural steel case while the second is equipped with an olive green dial and black finished case. Both dial variants sport orange accents and creamy lume and are fully co-branded.
Inside the Field Watch is Weiss’s Caliber 1005, a hand-wound mechanical movement based on the ETA Cal. 70001, but finished and assembled in the United States. Like all hand-wound Weiss watches, the Field Watch includes a small seconds display. The movement itself is handsomely finished with Geneva Stripes and is visible through a display sapphire caseback.
Those paying attention to Todd Snyder will recognize that this isn’t the first watch collaboration we’ve seen from the brand. Todd Snyder has, since 2016, put out a steady stream of watches in collaboration with Timex. These have obviously been a huge hit with both menswear and watch enthusiasts, and while that project seems to be ongoing, this new collaboration feels like a distinct step on Todd Snyder’s part and a clear statement on Snyder’s evolving perspective on the American wristwatch.
I often come away from new collaborations feeling slightly underwhelmed. Collaborations can sometimes feel like they were an inevitability from one brand or the other, with the partner’s branding slapped on for good measure. This feels like the rare case where the end result could only have come from this particular synthesis of tastes, and the watches are all the better for it.
The Weiss Watch Company x Todd Snyder Field Watch is available today from ToddSnyder.com and Todd Snyder locations in New York City and Los Angeles. Both colorways are available in a limited edition of 30 pieces for $2,200. Weiss Watch Company
