Beacon Media Group is launching an in-house Integrated Agency Team management service. The service will deliver excellent service and communication throughout the project and campaign lifecycle and deepen its partnership with Bazooka Brands. The company has hired Allison Felts as Senior Integrated Project Manager to lead the team.

“Allison’s hire represents a significant step in our commitment to being at the forefront, providing personalized, high-impact solutions for our clients,” says Cindy Kelly, President of Beacon Media Group. 

Bazooka Brands is a division of The Bazooka Companies, LLC. Its products include Ring Pop, Push Pop, and Bazooka bubble gum. The team will respond to the ground demand for agility and operational clarity in the media landscape, consolidating project management under a single expert, eliminating inefficiencies, accelerating time-to-marketing, and ensuring campaigns are customized for maximum performance.

“We are excited to expand our relationship with Beacon Media. For Bazooka Brands, having a singular point of contact to collaborate with across all our agency partners and ensuring programs are delivered on time and within budget is key. As the media landscape continuously shifts, we need to ensure deliverables are met for our brand content programs,” says Rebecca Silberfarb, VP of Brand Marketing.

For more information about Beacon Media Group, visit beaconmediagrp.com.