Crayola Studios and Hallmark are celebrating Rainbow Brite’s 40th anniversary by relaunching the pop culture icon with a new feature film and TV series.
In this milestone year for Rainbow Brite, we are thrilled to be working with Crayola Studios, CAKE, and Original Film on this vivid reimagining of the beloved brand. It has proved its appeal over the past 40 years, and we can’t wait to strengthen connections with loyal fans and introduce a new generation to the dazzling world of color and imagination.
Producers Neal H. Moritz and Toby Ascher, who have worked on movies including Fast & Furious and the Sonic the Hedgehog movies, are signed on to work on the Rainbow Brite movie.
“We’re so excited to partner with Crayola Studios and Hallmark on Rainbow Brite and can’t wait to bring an exciting new franchise to audiences worldwide,” Moritz says.
Working alongside Hallmark, Original Film, and CAKE, our large-scale plans for Rainbow Brite across film, TV, and beyond demonstrates Crayola Studios’ broad ambitions. The reimagining of this iconic brand through the Crayola lens of color and creativity is aligned with our mission to develop joyful and inspiring family entertainment content that helps develop lifelong creative mindsets.
The Rainbow Brite TV series will be produced by CAKE, an independent entertainment company specializing in kids’ properties. The series is set in a magical world that emphasizes friendship, teamwork, and the power of color and optimism to overcome darkness and negativity.
“We’re thrilled to once again collaborate with Crayola Studios and Hallmark to breathe new life into Rainbow Brite,” says Ed Galton, CEO of CAKE. “The opportunity to reimagine such a beloved and iconic brand is incredibly exciting, and we can’t wait to bring its color, magic, and optimism to a new generation of fans around the world.”
Crayola Properties will manage the licensing and merchandising for the new movie and TV series.
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