Wyncor Signs with ACD Distribution in U.S.

Date: 2024-04-16
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Reference: The Toy Book

Wyncor, a recently launched global toy company, has signed a distribution agreement with ACD Distribution, which will distribute Wyncor’s products to mid-tier and specialty retailers throughout the U.S. ACD Distribution specializes in serving independent and mid-tier retailers in the toy and game markets. 

Helena Perheentupa, COO at Wyncor, and ACD Distribution will work together to strategically distribute the company’s diverse line of products. Wyncor’s products include the Miraball, which features three surprises, and Magic ReClay, a toy that can transform from a solid to fluid state and back. Wyncor will also market SwopPop, a line of customizable and interchangeable “minipop” bags, and additional products Mon Ami and Oozy Squeezy with ACD Distribution.

Wyncor’s products feature characters like Mr. Monopoly and Spongebob Squarepants. | Source: Wyncor

Several products in Wyncor’s catalog feature popular characters and brands, as it holds global rights from companies like Paramount, ZAG, Hasbro, and Emoji Co. This summer, kids can find Miraballs and Magic ReClay products that feature characters from Paramount’s Teenage Mutant Ninja Turtles and Spongebob Squarepants, as well as Spin Master’s PAW Patrol. 

Wyncor’s Miraball will also showcase Hasbro’s brands Peppa Pig, My Little Pony, Transformers, and Monopoly. The Miraball and SwopPop lines will feature Emoji Co.’s properties as well. Characters from ZAG’s Miraculous brand are currently featured on the Miraball, SwopPop, and Mon Ami Kwamis, and will be featured on Magic ReClay products this summer. 

“For over 30 years, owners Bob Maher and Danny Procell have provided a sophisticated distribution operation to toy companies to reach over 4,000 retailers across the U.S.,” Perheentupa says. “As a privately owned and operated company attentive to the needs of retailers, and with a dedicated sales and marketing team to promote our lines and products, we are confident that with their advanced digital platform, strategically placed warehouses, and first-class customer service, our new products featuring in-demand global brands will soon be available at retail to consumers across the U.S.”

“Wyncor has burst onto the toy scene with a truly innovative range of products featuring some of today’s most popular brands that will appeal broadly to the U.S. consumer,” says Bob Maher, President of ACD Distribution.

Wyncor will donate a percentage of toy sales to Gustave Roussy, a cancer center in Europe, for cancer research. For more information about Wyncor’s products, visit wyncor.com

The post Wyncor Signs with ACD Distribution in U.S. appeared first on The Toy Book.


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