Toy manufacturer ZURU has launched a new animation studio, ZURU Studios. The studio’s first animated series, Eggy Wawa, will debut on YouTube this month and the accompanying toy line will feature characters from the series.

Through a 120-strong crew of professionals in three countries, ZURU created an animation studio and developed the first series within 18 months. The company aims to develop its filmmaking and creative techniques over the next five years to make ZURU Studios a creative powerhouse. 

The preschool series Eggy Wawa follows four kids and their teacher, Sheldon the elephant, as they explore and learn alongside Eggy Wawa, the magical eggs that reveal surprises and solutions to different questions. Theo Baynton, ZURU Studios Creative Director, is behind the series. His kids also voice some of the characters. 

ZURU will also release an Eggy Wawa toy collection. The first line will launch with three interactive eggs that feature the characters, music, and different elements from the show. Learn at School, Learn in the Bath, and Learn in the Farm Eggy Wawa-themed eggs will be available.

“We pride ourselves on developing innovative products and with a relentless pursuit of excellence, we are committed to extending these values into the realm of animation,” Baynton says. “The creation of this studio reinforces our dedication to not just meeting but exceeding expectations, promising a new era of quality children’s content that reflects our deep regard for and commitment to our audience. We are working with some of the best visionaries to bring a world of imagination, quality, and fun, and as we embark on this journey, ZURU looks forward to not only setting new benchmarks in the animation industry but also enriching the lives of children around the globe with stories that inspire, entertain, and educate.”

ZURU Studios will release another series later this year. For more information about the company, visit zuru.com.