The Blocks Universe is expanding thanks to a new deal between Alphablocks, Blue Zoo Licensing, and Licensing Works!

Licensing Works! will represent Alphablocks’ brands for licensing, promotional opportunities, and additional merchandise opportunities in North America while supporting Alphablocks’ master toy partner, Hand2Mind, under Learning Resources. 

The Blocks Universe is a hit in the U.K. and includes four engaging animated series: Alphablocks, Numberblocks, Colorblocks, and Wonderblocks, all together creating the Blocks Universe. These shows playfully teach children essential skills, including reading and phonics, math, color recognition and combinations, and problem-solving. 

Numberblocks is one of the Blocks Universe series’ most successful shows – it is already broadcast in more than 100 countries on platforms such as Kabillion, Netflix, Kidoodle TV, Hopster, Noggin, and, coming soon, Prime Video. The brand reaches more than 2 million YouTube views daily in North America, with more than 14 million hours of watch time monthly. Alphablocks similarly succeeds on a high level, reaching nearly 10 billion views. Furthermore, Hand2Mind plans to expand its retail presence by mid-2025 to more than 2,800 major stores. 

“Alphablocks is a mission-driven company and, with four highly successful worlds now in our growing universe, our global mission is to make the greatest difference we can to as many young learners as possible,” says Blocks creator Joe Elliot. “North America is huge for us, and working with the talented minds at Licensing Works! will help us turbocharge the breadth, depth, and reach of our offering. We love partnering with switched-on licensees to create meaningful products that help children fall in love with learning, and this is the perfect next step for the Blocks.”

To learn more about the Blocks Universe brand, visit www.blue-zoo.co.uk and www.learningblocks.tv