IMC Toys is partnering with Moonbug Entertainment, the entertainment company behind CoComelon, Blippi, and more, to enhance the company’s online presence through its Kitoons YouTube channels.

Moonbug Entertainment will work with IMC Toys’ existing media team to manage YouTube channels featuring IMC Toys’ series including Cry Babies Magic Tears, BFF , and VIP Pets. 

Moonbug Entertainment will leverage its digital content expertise to bring insight to IMC’s YouTube team. IMC properties will also appear on select Moonbug channels across YouTube in paid media. The most successful episodes from IMC’s animated series will also be available on Moonbug YouTube channels.

Recently, Moonbug Entertainment partnered with Crayola Studios for Crayola Crew, an animated series with a mix of 2D and 3D animation, which follows Bria and Rafa as they explore the Colorverse alongside a collection of crayon characters.

IMC Toys also recently partnered with El Reino Infantil, a digital community for Spanish-speaking children, to integrate IMC series such as Cry Babies Magic Tears, BFF, and VIP Pets into El Reino Infantil’s main YouTube channel.