Despite the green character’s initial hate for the holiday, the Grinch always finds a way to make his presence known during the season. This time, he is heading to the Asia-Pacific (APAC) region.

WildBrain CPLG is expanding its deal with Dr. Suess Enterprises to represent brands in APAC, including How the Grinch Stole Christmas!, The Cat in the Hat, and Oh, The Places You’ll Go!

The move to expand in APAC builds on strong UK and European representation. 

“Green is the color of this holiday season, as the iconic Grinch continues to steal the show across the UK, Europe, and beyond. We’re seeing more licensees come on board every year, and key retail partners such as Primark are launching even bigger cross-category collections. As we continue to grow the presence of all the beloved Dr. Seuss properties, we’re excited to expand our long-standing relationship to start bringing new consumer products to fans in Asia-Pacific,” says Pau Pascual, SVP Commercial, Europe, the UK, and Americas, WildBrain CPLG. 

This year is the largest “Grinchmas” yet, collaborating with UK clothing and lifestyle brands such as Kith, Primark, Tesco, ASDA, Morrisons, Sainsbury’s, and Home Bargains. 

In Europe, the Grinch appears at retailers such as Undiz, Women’s Secret, Pull & Bear, Tezenis and Intimissimi Uomo, Thalia, Inditex’s Lefties brand, and LPP’s Sinsay. McDonald’s in the UK, Italy, and Canada are featuring the green character in their Happy Meals toys this season. 

WildBrain CPLG will grow the Dr. Seuss brands across Indonesia, Japan, the Philippines, Vietnam, Thailand, South Korea, Malaysia, Laos, Cambodia, and Singapore.  

For more information about Dr. Seuss Enterprises, visit seussville.com.