Innovating the Industry: Simplay3 Heads to Toy Fair in New York City

Date: 2025-02-12
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Reference: The Toy Book

With Toy Fair in New York City just around the corner, toy companies worldwide prepare to showcase their latest toys, games, and products for the 2025 year. As Simplay3 heads to Toy Fair, the company gives consumers, buyers, and attendees a sneak peek of what’s to come at the popular trade show. 

Simplay3, who will occupy Booth No. 1064 on level 3 of the exhibit hall, continuously aims to enhance playtime through simple, screen-free fun. With guidance from toy expert Tom Murdough, known for his previous endeavors with Little Tikes and Step2, the toy company produces high-quality, durable, and innovative products.  

Throughout Toy Fair, guests can visit the Simplay3 booth to see the viral and trademarked Wobble Disk. This sensory activity toy allows kids to spin, rock, climb, and jump off the saucer-shaped disk. The Woddle Disk has made waves on social media, accumulating more than 10 million video videos, 100,000 likes, and 50,000 shares. 

Visitors can also experience new products for the spring and fall seasons, including the Coastal Crab Sandbox. The ready-to-play sandbox receives a reimagined twist with a covered lid that keeps the sand in and acts as a place for kids to sit. The company will also showcase an inventive take on its Toddler Tower, an easy-to-fold store stool that empowers kids to participate in daily activities. 

Consumers and guests can visit the Simplay3 team at Toy Fair in New York City from March 1-4 between 9 a.m. and 5 p.m. To learn more about Simplay3 and its innovative products, visit simplay3.com

The post Innovating the Industry: Simplay3 Heads to Toy Fair in New York City appeared first on The Toy Book.

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