CAMP is teaming up with entertainment producer RWS Global to power its IP-driven experiences.
Following news of CAMP’s continued partnership with real estate investment trust Simon, the family entertainment destination is now bringing on RWS Global to expand its show and immersive experience offerings. RWS Global has experience creating and executing live entertainment, events, sports, exhibits, and more.
Through this strategic partnership, we're unlocking the potential for exponential growth by leveraging RWS Global’s production services, empowering us to amplify our focus on delivering what defines CAMP’s brand magic.
RWS Global will serve as CAMP’s exclusive partner for currently touring shows such as BBC’s Bluey x CAMP, Disney’s Encanto x CAMP, and Universal’s Trolls x CAMP. The entertainment producer will also work on new IP shows in development. CEO, Chairman, and Founder of RWS Global Ryan Stana will additionally serve on the CAMP advisory board.
“When we combine our unparalleled expertise in live event planning, casting, and attractions with CAMP’s brand equity and engaged audience, we believe there is an opportunity for significant growth across the family entertainment sector,” Stana says.
CAMP is known for its interactive retail experience, offering a combination of merchandise and play space. The company currently operates seven locations across the U.S., with plans for a new store in Philadelphia later this year, and Houston next year.
The post CAMP Partners with RWS Global for Live Shows, Experiences appeared first on The Toy Book.
