Moose Toys is expanding with the creation of four new roles, each filled by an industry veteran.

The new roles were created with growth in mind, aiming to develop Moose-owned brands such as Little Live Pets, expand popular partner brands such as Bluey, and continue adding to the company’s portfolio of games. John Coyne has been named Chief Brand Officer; Craig Drobis is the new Global General Manager, Licensed & Preschool; Deirdre Cross is serving as Senior Vice President, Games; and Stephen Davis has been welcomed as the Entertainment & Franchise Advisor.

As Chief Brand Officer, Coyne will manage the development of Moose brands and the expansion of licensed offerings. Coyne’s prior experience includes senior marketing work at industry leaders such as Mattel, Spin Master, Activision Blizzard, and Bandai Namco.

Drobis brings nearly three decades of experience with companies like JAKKS Pacific, Bandai America, Spin Master, and Mattel. In his new role as Global General Manager, Licensed & Preschool, he will focus on Moose’s existing partner brand portfolio, with product development and marketing.

As Senior Vice President, Games, Cross will be tasked with expanding Moose’s portfolio of game offerings. Her previous experience includes serving as General Manager at Funko Games. She is also a board member of Women in Toys, Licensing & Entertainment (WiT).

Finally, Davis has previously served on Moose’s Board of Advisors. In his new role as Entertainment & Franchise Advisor, he will manage the Moose entertainment and franchise team. Davis has previous experience working with Hasbro as Executive Vice President, Chief Content Officer, and President of Consumer Products Licensing.

Australia-based Moose Toys aims to expand across its product categories, and with that expansion comes new senior roles. The company has an impressive portfolio of acton figures, collectibles, plush, games, vehicles, electronics, and more.