Mattel is taking Germany by storm with the announcement of Mattel Brick Shop, a new brand of building sets, at Spielwarenmesse in Nuremberg.
Mattel already has an existing collection of building sets, MEGA, which features licensed offerings from fan-favorite franchises including Fallout, Halo, Pokémon, and more.
Today marks an exciting new chapter as we introduce Mattel Brick Shop. Our commitment is to deliver building sets that surpass builder’s expectations, with elevated designs and authentic details at accessible price points and I’m looking forward to revealing our first product line in a few months."
Mattel is not the only powerhouse company getting in on the building set fun. Jazwares is also launching a new building set brand, BLDR, which features sets, including Squishmallows sets, anime sets, Hello Kitty sets, and more.
The brand will launch its first building sets in May. These new sets will also feature add-ons to customize sets, add more pieces, and more. You can sign up for more details about Mattel Brick Shop at shop.mattel.com.
The post Mattel Builds a Bright Future with Mattel Brick Shop appeared first on The Toy Book.
