Spin Master is speedcubing into Roblox, launching Rubik’s Run on the beloved family-friendly gaming platform. Players can explore the world of Rubik’s Cube in a speed-run video game designed for the whole family. 

The video game was developed in collaboration with The Gang, a user-generated content game studio responsible for several licensed games on the Roblox platform.

Rubik’s Run on Roblox brings the 50-year-old toy to an interactive and collaborative platform in a new way. “With Rubik’s Run, we’re expanding the boundaries of what puzzle gaming can be in social platforms,” said Marc De Vellis, Spin Master‘s Global Head of Studios, Digital Games. “Working together with The Gang, we’ve ensured that the essence of Rubik’s — strategic thinking and creative problem-solving — shines through in an interactive and exciting new format.”

Players are encouraged to collect Rubik’s pieces while exploring levels. Collected pieces give gamers access to “puzzle islands,” inviting players to problem-solve increasingly complex puzzles collaboratively to advance between levels. Players can also enjoy daily challenges as part of the game.

Interested gamers can learn more about Rubik’s Run at roblox.com.