Build-A-Bear opened a Workshop location earlier this week at Windsor Royal Station, in Windsor, UK. The new store offers the signature Build-A-Bear Make-Your-Own experience, which includes stuffing plush animals, a heart ceremony, personalized birth certificates, and an assortment of products that appeal to all ages.

The new store is part of a planned expansion across the UK, where the company plans to continue opening new locations, including corporately-managed and partner-operated retail models.

“For the past 25-plus years, the Build-A-Bear experience has been adding a little more heart to life and helping create special memories for our guests,” says Roger Parry, Senior Managing Director of Build-A-Bear UK. “Guests can expect to experience a Build-A-Bear Workshop that has a bit of royal flavor being so near to Windsor Castle.”

As part of the grand opening, Build-A-Bear is rekindling its partnership with Little Troopers, a charity that supports children who have a parent serving in the British Armed Forces. Together, the companies expect to host store visits for military children in and around Windsor during Armed Forces Day in June.

Build-A-Bear Workshop plans to continue advancements through a digital transformation, leverage its expanded omnichannel capabilities, evolve its retail experience, and open at least 50 new store locations globally this year.