Hot Wheels, Aston Martin Team Up to Create Reimagined Classic Model

Date: 2024-09-25
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Reference: The Toy Book

Mattel’s Hot Wheels and Aston Martin partnered to create a classic Aston Martin DB4 – if it was modified to chase land speed records on salt flats – in the form of a 1:64-scale die-cast vehicle. 

The iconic toy brand and the British luxury car manufacturer took the classic DB4 shape and began modifications, leading to an aggressive front sprinter, a lowered chopped roof, custom wheels and a longer body– all to increase aerodynamics and reduce wind resistance. 

Aston Martin designers Miles Nurnberger and Thomas Gilbert joined Hot Wheels Design Manager Craig Callum for this collaboration.

After hundreds of concepts, design meetings, and sketches, the team created the DB4GT “High-Speed Edition” die-cast model.

“The justification between the sophistication of Aston Martin’s original design and outlandish land speed cars results in an extraordinary die-cast, even by Hot Wheels standards,” Craig Callum says. “Aston Martin is one of the most prestigious ultra-luxury performance brands in the world and, by working with their teams to add a Hot Wheels inspired twist to this iconic model, we’ve developed something legendary for collectors and fans of both brands.”

The DB4GT “High-Speed Edition” 1:64 die-cast model will arrive on pegs at retailers worldwide beginning in October.

The post Hot Wheels, Aston Martin Team Up to Create Reimagined Classic Model appeared first on The Toy Book.


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