About Activa by Invicta

Activa by Invicta

In 2012, Invicta celebrated its dodransbicentennial?a rare word for a rare occasion. For 175 years, Invicta whose name is Latin for invincible?has branded finely crafted Swiss timepieces designed to outlive their wearers. This philosophy was conceived of by the company?s founder, Raphael Picard, who in 1837 assembled tiny gears, springs, and cogs by hand to create high-quality timepieces at reasonable prices. By 2000, Picard?s successors maintained a spread of more than 1,000 models, using materials such as gold and mother-of-pearl to mark them clearly as a cut above.

The brand?s Activa line embraces a sporty style. Using the same high-quality parts under the hood, the bands and faces tend to be durable, fuss-free materials such as plastic and polyurethane. Colorful straps and dials inject each timepiece with youthful verve.

The ultra-affordable models of the Activa by Invicta collection are always on the move. From the understated to the bold, diversity defines the trends and stylings of these timepieces. Sound materials and innovative designs create a stellar balance of function and fashion for those in need of time on a budget. With each new timepiece, the company sends up a flare for those looking to be defined not by how much they spend, but how wisely they spend. With its strong collections, the gutsy brand is guaranteed to keep attracting followers.

The art of the craft. Inside an Invicta Workshop It takes years of training and a great deal of pride to achieve glorious timepieces by hand. But it takes guts and the courage of your convictions to make those timepieces affordable for everyone who appreciates them. This same appreciation and pride come with each new Activa timepiece.

At our workshops, we mix time-honored traditions with a little bit of horse sense every single day to produce the greatest values in the watch-making world.