Parmigiani Fleurier Introduces the Tonda PF GMT Rattrapante Verzasca

It’s no secret that I really like Parmigiani Fleurier. The brand’s watches are an incredible expression of an ethos of modern watchmaking that many brands seem to aspire to but which few manage to achieve. The last few years have seen Parmigiani

Parmigiani Fleurier Introduces a New Tonda PF in Platinum

Among higher end Swiss watch brands, few have experienced a greater turnaround, at least on the surface, over the past several years than Parmigiani Fleurier. Parmigiani has always been a brand that knowledgable collectors and enthusiasts have praise

Hands-On: the Parmigiani Fleurier Toric Petite Seconde

“Quiet luxury.” That’s the phrase that kept getting thrown at me during my week with the Parmigiani Fleurier Toric Petite Seconde. “This is so quiet luxury.” It was an almost near-universal response, a constant chorus scoring my time with o

History, “Sprezzatura,” and Finding Balance: A Conversation with Parmigiani Fleurier CEO Guido Terreni

Writing about watches is, often, an exercise in confirming and combatting preconceived ideas. Snap judgments are easy to form without thinking them through, and early opinions can be hard to shake, so the biggest challenges for anyone in this industr