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14 Best Mascaras to Lift, Curl, and Define Lashes, According To Allure Editors 2024
Allure editors are spilling the tea on their favorite lash enhancers.
The Mob Wife Aesthetic Has Been Given the Hailey Bieber Treatment
It was only a matter of time.
44 Valentine's Day Nail Art Ideas for 2024 — See Photos
Wear your heart on your nails with these romantic manicures.
Milk Makeup Cooling Water Jelly Review — See Photos
TikTok can't get enough of this bouncy lip and cheek tint — and neither can I.
At Last, Pat McGrath Finally Revealed the Secret to That Shiny Skin at Margiela — See Photos
Only Mother could dream this up.
18 Ooey-Gooey Lip Treatments Allure Editors Keep in Their Makeup Bags
These 18 are our editors’ favorite ultra-shiny glosses, masks, and balms.
This "Weird" Makeup Product Is the Industry's Best-Kept Secret for Stunning Eyes
It's taking over.
The Best Liquid, Powder, and Cream Highlighters for Glowy Skin, Hands Down
Plus, how to choose the best one for you.
A Makeup Artist Who Tries Everything Says These 17 Lipsticks Truly Last All Day
They pass the test.
In 2024, We're Having Fun With Makeup: A Celeb Artist Shares Her 3 Best Tips
Sorry, but minimalist makeup is on its way out.
Minimalism Is on Its Way Out, But Revenge Makeup Is Here to Stay
It's time to fully enter your villain era.
12 Foundations That Won't Slip, Smudge, or Slide Off of Oily Skin
They're makeup artist–approved.
Jasmine Tookes on Her Beauty Must-Haves, Signature Style, and Fitness Regimen
Can you say iconic?
Miley Cyrus's Golden Glow at the Grammys Was Thanks to These 15 Exact Products
Including a $13 moisturizer…
Coco Jones Wore a Full Face of Drugstore Makeup to the Grammys—All $17 or Less
We're buying all seven products.
Here's What the “Mob Wife†Aesthetic Says About 2024 Beauty Trends
Maximalism reigns supreme.
Martha Stewart, Will You PLEASE Drop a Tutorial For Your Soft Glam Already? — See the Photos
The people need to know.
I Can't Remember the Last Time I Saw Kate Hudson in a Lip Color This Dark — See Photos
But I hope I see it again soon.
Why Everyone Is Obsessed With the Color Blue Right Now
We’ve circled back to an online environment where sadness is an aspirational aesthetic.
Zendaya’s Goth Phase Continues With Some Perfect Cherry Cola Makeup — See the Photos
Goth goes glam.
I'm Using Lana Del Rey's Collab With Skims as My Valentine's Day Makeup Inspo
The holiday just got better.
Out of All the Makeup Brands Editors Have Access to, We Use These 8 the Most
They're too good.
Do Eye Shadow Primers Really Do Anything? My Before-and-After Photos Say It All
Definitely a yes.