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Exclusive: Steve Markey Appointed Vice President of Sales and Marketing North America at AMAV US

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Posted: Nov 21, 2024

Markey will drive retail expansion in the North American toy market. The post Exclusive: Steve Markey Appointed Vice President of Sales and Marketing North America at AMAV US appeared first on The Toy Book.

Barbie: 65 Years of Inspiring Girls

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Posted: Sep 10, 2024

Inspiration, encouragement, and expression remain the bedrock of Barbie's cultural domination. The post Barbie: 65 Years of Inspiring Girls appeared first on The Toy Book.

Kids’ Accessories Brand Super Smalls Is Making a Super Impact

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Posted: Sep 03, 2024

Founder Maria Dueñas Jacobs talks to The Toy Book about bringing an editor’s eye to kids’ accessories and playthings. The post Kids’ Accessories Brand Super Smalls Is Making a Super Impact appeared first on The Toy Book.

Exclusive: Jada Toys, Amazon MGM Launch for ‘Wednesday’-Inspired R/C Thing

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Posted: Jun 04, 2024

Kids can steer the R/C Thing with the Thing-themed toggle. The post Exclusive: Jada Toys, Amazon MGM Launch for ‘Wednesday’-Inspired R/C Thing appeared first on The Toy Book.

Exclusive: Diverse Companies Acquires KidStuff PR

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Posted: Jun 02, 2024

The partnership will provide a full menu of coordinated marketing services. The post Exclusive: Diverse Companies Acquires KidStuff PR appeared first on The Toy Book.

Hasbro to Unveil New Collabs for MLP, Transformers, More at Licensing Expo

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Posted: May 20, 2024

Hasbro is launching new international licensing deals for some of its most iconic brands. The post Hasbro to Unveil New Collabs for MLP, Transformers, More at Licensing Expo appeared first on The Toy Book.