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From the Editor: The Death of Moxie and The Trouble with Tech Toys
Moxie joins Zimmiz, My Friend Cayla, Anki Overdrive, and a host of other app- or cloud-connected tech toys in the digital graveyard. The post From the Editor: The Death of Moxie and The Trouble with Tech Toys appeared first on The Toy Book.
WiT Stories: Honoring Excellence
Women in Toys, Licensing & Entertainment Toasts Its Members in Award Season and Beyond! The post WiT Stories: Honoring Excellence appeared first on The Toy Book.
From the Editor: Walmart, Target, and the Ghosts of Retail Past
The third quarter earnings season revealed two very different stories from a pair of retail giants. The post From the Editor: Walmart, Target, and the Ghosts of Retail Past appeared first on The Toy Book.
From the Editor: Racing Into Awards Season
A Packed Field Vies for a Spot on the Podium of Toy Greatness The post From the Editor: Racing Into Awards Season appeared first on The Toy Book.
From the Editor: Playing From Coast to Coast
The Toy Book team dodges wild fires, an earthquake, and a minor fender bender for the LA Fall Toy Previews. The post From the Editor: Playing From Coast to Coast appeared first on The Toy Book.
From the Editor: California Dreamin’
The Toy Industry Goes Hollywood for the LA Fall Toy Preview The post From the Editor: California Dreamin’ appeared first on The Toy Book.
From the Editor: The Politics of Play
The Toy Book's Editor-in-Chief shares a few thoughts amid historic times. The post From the Editor: The Politics of Play appeared first on The Toy Book.
It’s Game Time: Why GAMA Expo Is a Must-Attend Event
It’s been a hot minute since we’ve felt this kind of energy at a trade show. The post It’s Game Time: Why GAMA Expo Is a Must-Attend Event appeared first on The Toy Book.
From the Editor: Can The Laugh Factory and a Toy Industry Vet Save TikTok; How Many Lives Does GameStop Have Left?
The toy industry may have become a little too attached to TikTok, but hope may loom on the horizon. The post From the Editor: Can The Laugh Factory and a Toy Industry Vet Save TikTok; How Many Lives Does GameStop Have Left? appeared first on The Toy
From the Editor: BIG Wins, Hearthsong’s Swansong, Macy’s ‘Bold New Chapter,’ Target’s Transformation, and FAO’s Old-School Toy Launch
Toy Book Editor-in-Chief James Zahn celebrates a win for the team and discusses more retail rumblings. The post From the Editor: BIG Wins, Hearthsong’s Swansong, Macy’s ‘Bold New Chapter,’ Target’s Transformation, and FA
Marketing Memo: What’s in Your PR Toy Box?
Old School Meets New School in 2024 The post Marketing Memo: What’s in Your PR Toy Box? appeared first on The Toy Book.
From the Editor: Life on the Pulse of Play
Celebrating the 40-Year Legacy of “A Toy Department in Print†The post From the Editor: Life on the Pulse of Play appeared first on The Toy Book.
State of the Industry: Resetting Expectations — The U.S. Toy Market Sets Its Sights on More Correction in 2024
Circana's Juli Lennett looks back at 2023 and highlights the outlook for what 2024 may hold. The post State of the Industry: Resetting Expectations — The U.S. Toy Market Sets Its Sights on More Correction in 2024 appeared first on The Toy Book.
From the Editor: Can Walmart’s ‘Softness’ in Toys Spark a Retail Rebound?
The retail giant says that toy sales increased in remodeled stores during Q4 last year. The post From the Editor: Can Walmart’s ‘Softness’ in Toys Spark a Retail Rebound? appeared first on The Toy Book.
From the Editor: Why Elmo, Larry David, and the Mental Health Discussion are Important in the Toy Department
Elmo asked how everyone was doing. The overwhelming response: "Not well." The post From the Editor: Why Elmo, Larry David, and the Mental Health Discussion are Important in the Toy Department appeared first on The Toy Book.
From the Editor: Share Your Toy Book Story!
North America's leading and longest-running print toy industry publication is celebrating a major milestone and we want YOU to be involved! The post From the Editor: Share Your Toy Book Story! appeared first on The Toy Book.