MGA Entertainment’s Miniverse brand won four of Circana’s Toy Industry Performance Awards for 2023, its first full year on the market.
The awards include U.S. Top Selling Toy in the Explorative and Other Toys Supercategory, Europe’s Top Gaining Toy Property in Explorative and Other Toys Supercategory, Mexico’s Top Gaining Property in the Explorative and Other Toys Supercategory, and Canada’s Top Selling Toy in the Explorative and Other Toys Supercategory.
“Miniverse is the first DIY collectible on the market and these awards from Circana demonstrate the brand’s tremendous, rapid growth around the world since it was first introduced in late 2022,” says Isaac Larian, Founder and CEO of MGA Entertainment. “We look forward to continuing to innovate and build the brand to become the No. 1 toy globally for 2024.”
“As we begin a new year, Circana is incredibly proud to celebrate the innovation and quality of toys and games being developed to inspire the joy of play around the world,” says Ricardo Solar, Executive Vice President of Entertainment at Circana. “We wish all of the winners, and the entire toy industry, success in 2024.”
MGA Miniverse products are available at lolsurprise.com and major retailers.
The post MGA’s Miniverse Takes Home 4 Circana Toy Industry Performance Awards appeared first on The Toy Book.
