IMC Toys, the brand known for its Cry Babies dolls, introduced the Be Loved Babies line at The Toy Insider’s event Sweet Suite Wednesday. 

Be Loved Babies feature a soft-skin fabrication, making the texture and soft articulation of the body key selling points for the dolls. There will be two dolls in the collection initially, Alex and Sam, each wearing onesies and matching headbands.  

Influencers and media outlets got a first look at the Be Loved Babies dolls at The Toy Insider’s event Sweet Suite this Wednesday. Guests were blindfolded to experience the dolls’ soft texture first-hand.

“With Be Loved Dolls, we’re pushing the boundaries of what a baby doll can be. Our commitment to innovation has led us to create the most lifelike and touch-realistic dolls on the market, making Be Loved Babies unlike anything children have experienced before,” says Crystal Ganir, Vice President, Global and North America Head of Marketing at IMC Toys.

The dolls will be available at Walmart beginning in August and will cost $26.99 each. Until then, visit the Be Loved Babies Instagram page for more information on the new release.