
Mini Brands, the popular collectibles brand from ZURU, has released a series of new capsule lines.
The new Mini Brands Home Capsules are one such offering, and include miniature furniture and home goods from brands like KitchenAid, Sistema, Black+Decker, and MasterChef. There is also the addition of Mini Brands Garden Capsules, filled with plant life to execute landscaping scenes.
Kids can also unveil the brands within new Retro Capsules, which include Kodak film, Campbell’s Soup, and Revlon’s Charlie perfume, or tear into a Disney Store Series 3 Capsule to discover teeny-tiny versions of full-sized Disney products.

These new and expanded capsule lines join ZURU’s roster of collaborations with massive brands like Sanrio, Bandai, and Crayola. “There’s an inherent allure of all things mini, from the cute detailing to the emotional connections we make when we experience or play with them,” says Aneisha Vieira, Global Brand Director for ZURU. “When we first launched Mini Brands five years ago, the aim was to introduce a range of miniature collectibles that were exact replicas of well-known household brands to excite children.”
Per ZURU, Mini Brands is the number-one most-liked collectible brand on TikTok, commanding 2.2 million followers on the social media platform. Visit the Mini Brands website for more information on the brand.
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