From hand-milling plates to carefully bluing screws, the team at  Bruno Söhnle Glashütte S/A takes the standard and seal of ‘Made in Glashütte’ very personally. Since 2000, the brand has become the most accessible entry point for watch enthusiasts to step into the world of traditional Glashütte watchmaking. For the uninitiated, the town of Glashütte in Saxony, Germany has been the undisputed heart of prestigious German watchmaking for almost two centuries. With a 60+ year family legacy intertwined with the history of this town, the basic idea behind the Bruno Söhnle brand is to manufacture watches that live up to the all-important ‘Made in Glashütte’ concept and title—but in a way that also makes them affordable for everyone.

‘Made in Glashütte’ can best be compared to champagne. Like champagne, it has regulations that it can only be produced in a specific region. We have the same thing here in Glashütte.

We had the unique opportunity of going behind-the-scenes at the manufacture in Glashütte, with the Bruno Söhnle team, to see exactly what it takes to be ‘Made in Glashütte.’ Join us as we interview the brand’s leadership, spend time with their watchmakers, and learn about the standards that define Glashütte-based quality across automatic, hand-wound, and even quartz movements. In fact, Bruno Söhnle Glashütte S/A is the only watch brand around to create quartz movements bearing the ‘Made in Glashütte’ moniker. In this exclusive behind-the-scenes video, you will see the passion and skill of the team behind Bruno Söhnle, who work hard to ensure that enthusiasts can access Glashütte craftsmanship at a wide array of price points, styles, and movements.

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