Recently launched toy company Wyncor has inked an agreement with Carrefour to see its Miraball brand in stores across Europe this September.
Wyncor established itself this past January and has since continued development on several product offerings, including patented toys such as Miraball. Wyncor has already established a variety of licensing partners for Miraball, including Spin Master’s PAW Patrol, Hasbro’s Transformers, Paramount’s SpongeBob Squarepants, and more. The toy line had its retail debut last fall, and will now see itself expanding into European markets.
As a new toy company with a mission to offer speed and flexibility to retailers and partners, best-in-class product development for alignment with partners’ IP content, and premium quality and innovative products to consumers, we couldn’t be more excited that our first patented product, the Miraball, has been an astounding success.
The Miraball line of toys are surprise pack collectibles in a compact sphere, a little less than 3 inches in diameter. Kids can open the sphere to reveal a hidden expanding plush charm, as well as a metal charm ball and a sticker.
Carrefour Group has several stores across Europe that will offer Miraball products. Coinciding with the launch, a month-long TV advertising campaign will run three times daily during weekends on TF1.
Miraball has already seen success in U.S. locations such as Target, Fred Meyer, and Meijer. The brand will debut in European Carrefour stores this September.
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