British sneaker retailer size? has unveiled its new season campaign, titled “What’s your size?” Tapping into the growing trend of revival sneakers, it celebrates the history of the iconic silhouettes destined to make a popular comeback this summer, capturing them on the feet of different sub-cultures and bold communities.
Arriving in fresh colorways and premium fabrications, a range of classic footwear by adidas Originals is found punctuating the visuals alongside a series of clean-cut outfits. Making a return from last year’s overwhelming hype, the Gazelle Indoor and Samba land at the forefront as they continue to impress with new material compositions of plush nylon and suede.
However, it’s the new SL72 that is tipped to take over this season. Originally launched for the 1972 Summer Olympics, the “Super Light” running shoe offers up an alternatively streamlined shape reminiscent of the debut version, and appears in a vibrant palette of greens and yellows suited perfectly to summer wardrobes.
In contrast to the aforementioned sneakers, the retailer also highlights a selection of sporty sneakers including the noughties-look ASICS Gel Kayano 14, dressed in silver and metallic orange panels that boldly elevate its “dad-shoe” aesthetic. The retro silhouette is also joined by the Salomon XT-6 in a more pared-back “Safari” shade. Recently claimed by streetwear enthusiasts, the ultra-technical, trail running sneaker is now considered a fashion-forward staple, with its latest iteration adding to its all-round wearability.
Another stand-out sneaker is the HOKA Mafate Speed 2. Adorned in tones of black and gray, the icon of the brand’s ultra-running line lends itself to both playful and pared-back outfits. Similar to the other sneakers featured in the visuals, the retailer emphasizes its versatility with a classic look of shorts and a clean-cut jacket, lending to its slogan: “Style from the feet up.”
Take a closer look at the latest sneakers in the new campaign featured above.
Shop size?’s new season offering by heading to its website or stores.
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