IMC Toys is expanding into a new product category with the launch of two new games: Camera Escape and Truth Detector. 

IMC Toys is known for brands such as Cry Babies, VIP Hair Makeover Dolls, and more. The company is expanding outside of the dolls category as it enters into the world of games.

Camera Escape challenges players to sneak up to and disconnect the included high-tech sensor without being spotted. The sensor can detect movement, lights, and sounds. Once a player is detected twice, they lose the game. Players who get close enough to the sensor will have to solve a light combination puzzle to access the key for disconnecting it. Camera Escape launched at Target this week.

Truth Detector will launch at Target July 21, followed by an Amazon launch Sept. 1. The game comes with 500 questions players need to answer while wearing a truth-detecting headset. They lose a life if they lie, and the last player with lives wins the game. 

“With these great interactive and innovative games, we aim to provide families with thrilling new ways to bond and create unforgettable social sharing moments,” says Crystal Ganir, Vice President, Global and North America Head of Marketing, IMC Toys.