An immersive Lite-Brite experience is opening Las Vegas courtesy of Hasbro and Secret Location. 

Lite Brite: Worlds of Wonder, which was licensed and developed by Secret Location, is coming to Illuminarium in Vegas, just off the Vegas Strip. The 60-minute show will take customers to three Lite-Brite worlds: an ocean, a forest with dinosaurs, and a futuristic city. The show’s offerings also include physical Lite-Brite building stations, 12 digital activations, and a retail experience. The move is part of a wave of location-based experiences within the toy and game realm.

“For more than 50 years, Lite-Brite has sparked creativity, lit up imagination, and inspired countless works of art,” says Matt Proulx, Senior Vice President Experiences, Partnerships, and Music at Hasbro. “Lite-Brite: Worlds of Wonder is a perfect example of how the spirit of Lite-Brite can be translated to a new and truly immersive experience for fans of all generations.” 

CEO of Illuminarium Experiences Alan Greenburg adds: “We’re excited to be the first entertainment complex to launch the Lite Brite: Worlds of Wonders experience.”

Tickets for the experience, which opens June 5, cost $35 for adult guests and $30 for kids. To learn more about Lite Brite: Worlds of Wonder, visit the Illuminarium website.