The Dr. Lisa Brands Co. will showcase the first infant toys in the Baby JP line at ABC Kids Expo this month. The sensory toy line, inspired by artist J. Pierce’s street art and designs, will aid kids as they learn and grow.

The toys from the Baby JP line, set to debut in the fall, are some of the first products to launch since the Dr. Lisa Brands Co. expanded its licensing and infant product reach. Last year, J. Pierce and the Dr. Lisa Brands Co. unveiled a partnership for numerous licensed products. This includes sensory-based infant toys, impulse items, fashion dolls, seasonal dress-up products, stationery, coloring and activity items, home décor, and backpacks.

“Through my art, I want to evoke happiness,” Pierce says. “It’s so rewarding to extend its meaning through these toys. I’ve loved working with Dr. Lisa’s team to develop the Baby JP line and am truly blessed — it’s just the beginning.”

“As a mother, I am a big proponent of toys that encourage the development of tactile and fine motor skills, touch and feel, and other senses,” says Dr. Lisa Williams, CEO, The Dr. Lisa Brands Co. “The bold, fun, and colorful patterns of J. Pierce’s artwork check the box for visual stimulation, and we’ve incorporated elements to engage other core developmental skills.” 

“We have collaborated with J. Pierce on previous projects and are huge fans of his modern contemporary art style,” says Lee Clemons III, Executive Vice President of Sales, Licensing and Partnerships for The Dr. Lisa Brands Co. “In developing our infant toy sensory collection, J. Pierce and his artistic abilities were a perfect match to our vision. We are proud to partner with J. Pierce to bring sensory engagement to infant categories with his unique usage of colors and patterns with his Baby JP brand appealing to both millennial and Gen Z parents and parents-to-be.”

The Dr. Lisa Brands Co. will be located at Booth 575 during the ABC Kids Expo in Las Vegas from May 15-18. Visitors can also pick up a copy of the 2024 edition of The BIG Toy Book at ABC Kids Expo, while supplies last!