Jellycat, the popular London-based plush brand, has introduced its newborn and infant line, Baby Jellycat.
Baby Jellycat is divided into two product lines: “core” and “luxe.” Eight core characters comprise the new range, including the “Bashful” characters, the Amusables Sun and Moon, its popular IP Bartholomew Bear, and Cordy Roy characters, such as Baby Lion, Baby Elephant, and Baby Dino. The characters and products are intended as some of the very first products and playthings a child has, such as rattlers, soothers, music pulls, fabric baby books, and blankets.
Popular IP Bartholomew Bear appears throughout the range. | Source: Baby Jellycat
Products for newborns and infants populate the collection. | Source: Baby Jellycat
Fabric books round out the collection. | Source: Baby Jellycat
Prices span from $14 to $106 across the core and luxe Baby Jellycat products, with personalization options for consumers as well as gift sets in gold tissue and ribbon-set boxes. The core line incorporates a sustainable initiative, with all the characters’ bodies made of 100% recycled fibers. The luxe range features products made of extra-soft, velvet-esque material.
Jellycat itself has excelled on social media platforms like TikTok, where the tag “Jellycat” has garnered over 50 million posts. To view the new Baby Jellycat collection and other offerings from the brand, visit the Jellycat website.
The post Jellycat Extends Offerings with New Baby Jellycat Range appeared first on The Toy Book.
