The Time to Watches show in Geneva, which runs at the same as Watches & Wonders but is not affiliated with that show in any way, offers a very different experience than what we found in Palexpo. It’s smaller, for sure, but also much more easygoing, less hectic, and calmer in every way. Much of that comes down to the brands that exhibit at Time to Watches, which tend to be small, enthusiast focused, and largely more affordable than the high end luxury brands on the other side of town. 

The show, in fact, is so relaxed that meetings are barely required. On the day we attended, you could simply walk up to a booth at pretty much anytime, sit down, and talk about the watches on display. But we did carve out time to talk to some of the brands that are squarely in our wheelhouse at Time to Watches, and the first on the docket was Sinn. As accessible as Sinn is, relatively speaking, we don’t often have the chance to go hands-on with their newest releases fresh out of the gate, so we were excited to be able to spend some time with the new HYDRO U50 dive watches and their latest aviation inspired chronograph, the 103 St Ty Hd.

In these videos, Zach Weiss takes us through the new HYDRO U50, a watch that many Sinn fans have been anticipating for some time. These oil filled watches combine the practicality of Sinn’s U50 diver with the over-the-top engineering of legendary tool watches like the EZM2 and provide incredible legibility. 

We also have Zach Kazan on the new 103 St Ty Hd, a limited edition version of Sinn’s classic pilot’s chrono, now featuring a manually wound movement and a classic dial layout. If you’re into classic Sinn, this new chrono is very satisfying and feels like a big hearted throwback to another era of watchmaking.