11:00 AM PT | Leica Photo Walk with Camera West and Worn & Wound

Early birds can join us before the Saturday doors even open, as West Coast photography brand Camera West will lead interested attendees on a short walk around our corner of the Golden Gate National Recreation Area (one of the most visited National Park Sites in the United States). Cameras will be available to borrow, or you are welcome to bring your own as we explore the beauty and serenity of the Bay before the din of Windup continues. To reserve your spot and get more information, head to the Leica booth on Friday.

1:00 PM PT | Talking Typography & Watch Design with Paulin featuring Katie Muir, Designer at Paulin, and James Edmondson, Type Designer at OH no.

For all our talk of movements and complications, typography is perhaps the most under-discussed element of the watches we wear. Fortunately Paulin is standing up for the unsung typographists and designers today. Join us for a conversation about integrating typography into the watch-making process and the lessons we can all learn from prioritizing joy in design.

2:30 PM PT | Collection Protection with HODINKEE Insurance featuring Marc Hajjar, Head of HODINKEE Insurance and Zach Kazan, Managing Editor at Worn & Wound

Watches mean so much to the people that wear them, whether it’s the pride of passing something down to posterity or a recognition of work well done. How can we ensure these pieces remain for years to come? Zach and Marc will discuss the realities of a growing watch collection and when enthusiasts should start thinking about protecting their pieces.

4:00 PM PT | The Art of the Wrist Shot with Citizen, Camera West, and Leica Store SF featuring Neall Brick, Director of Merchandising at Citizen Brand, Ben Carpenter, Marketing Manager at Camera West, and Kat Shoulders, Head of Production at Worn & Wound

Join Neall, Ben, and Kat as they discuss the importance of the Wrist Shot and best practices for enshrining your own pieces in film. After a short chat, the presenters will lead an interactive demonstration, using cameras provided by Camera West and watches from Citizen to allow participants to take their own wrist shots. Phone cameras are also encouraged. The event will take place off the Windup Floor in a private room.

Day 2 will close with a 4:30 PM PT Meet Up with Carryology in their EDC Expo Lounge on the Second Floor as well as a W&W+ Meet Up at 5:00 PM with Fears by the venue bar.

DAY 3 – Sunday May 5, 2024

12:30 PM PT | Crafting a Collab with Zodiac and Redbar featuring Kathleen McGivney, CEO of RedBar, TJ McKnight, Senior Director of Zodiac, and James Helms, Co-Founder of Worn & Wound

Collabs are not new to the world of watches, Worn & Wound has done its share of them… even a few with Zodiac! What exactly goes into the concepting, the design process, the manufacturing and the positioning to make a collab a success? Join Kathleen, TJ, and James as they discuss the behind-the-scenes process of a collaboratively-designed watch and what excites them most about building those relationships.

1:30 PM PT | Trend Forecast: Enthusiast Car and Travel Gear with Carryology & Topo Designs featuring Jedd Rose, Founder at Topo Design, Taylor Welden, Creative Director at Carryology, and Kyle Snarr, Head of Partnerships at Worn & Wound

Product Design is a balance between internal creative innovation and external realities of material durability, production costs, and consumer choice. Kyle sits down with Jedd and Taylor to discuss the wild worlds of Car and Travel enthusiasts, their similarities with the watch world, and what kind of trends could influence us in the next couple years.

3:00 PM PT | Evolution Vs. Revolution with ORIS featuring V..J. Geronimo, CEO of the Americas at ORIS, Zach Kazan, Managing Editor at Worn & Wound, and Blake Malin, CEO at Worn & Wound

Oris has a long and storied history of going their own way, one that complements Worn & Wound’s (albeit much newer) path in the enthusiast community. These two CEOs will share thoughts on the strategy of evolutionary growth and how they’ve used it to navigate the world of watches. With a commitment to supporting the fans of their brands, the conversation between Blake and VJ is a must-see for watch lovers.

OH YEAH IT’S STILL WEDNESDAY

We’re so looking forward to the Windup Watch Fair San Francisco 2024! Be sure to check out directions to Fort Mason Gateway Pavillion and local weather forecasts as you’re planning your trip to the Fair. We encourage all attendees to take public transit or carpool as able. There is metered parking directly across from the venue entrance. You can count on food trucks on-site throughout the weekend and strap and bracelet adjustments provided by Sutcliffe Hansen (a new brand including Marshall Sutcliffe of Wristwatch Revival).

A heartfelt thank you to all of our sponsors and all attendees for making this the biggest Windup we’ve never been to. Get the latest Windup info by signing up for email notifications, following us on Instagram, and by joining our private, free Slack community Worn & Wound+. See you soon!