Matchbox Debuts Mercedes-Benz G 580 with EQ Technology Die-Cast Car

Date: 2024-05-01
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Reference: The Toy Book

Mattel’s Matchbox brand is racing into sustainability with a new die-cast car modeled after an electric Mercedez-Benz vehicle. The car features 99.5% recycled metal and a minimum of 81% ISCC-certified plastic.

The new car is inspired by an electric version of Mercedes-Benz’s iconic off-road vehicle. | Source: Mattel

The 1:64 scale replica is inspired by the Mercedez-Benz G 580 with EQ Technology, with a blue exterior and black interior. The die-cast car comes with a base that attaches to the packaging lid for easy display. 

The car showcases sustainability values promoted by Matchbox’s Driving Toward a Better Future campaign, which launched in 2022. The campaign adds electric vehicles to the brand’s portfolio and promotes efforts toward the brand’s goal of 100% recycled, recyclable, or bio-based plastics in toys and packaging by 2030.

We can drive toward a better future together as we stay committed to using more sustainable materials while simultaneously bringing fans realistic replicas of their favorite cars.
Roberto Stanichi, Global Head of Vehicles at Mattel

“We are very pleased that our all-new Mercedes-Benz G 580 with EQ Technology, the electric model of our off-road icon, is making its way into the versatile model range of Matchbox cars,” says Michael Knöller, Head of the Off-Road Vehicles division and CEO of Mercedes-Benz G GmbH. “We are convinced that it will find its way to many enthusiasts — even outside the G-Fans community.”

Matchbox has additional plans for more Mercedez-Benz electric vehicles coming later this year to its Moving Parts Series. The new Matchbox Mercedes-Benz G 580 With EQ Technology is available for preorder now while supplies last exclusively on the Mattel Creations shop.

The post Matchbox Debuts Mercedes-Benz G 580 with EQ Technology Die-Cast Car appeared first on The Toy Book.


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