Windup Watch Fair San Francisco is right around the corner and if you’re like us, you’ve only got one thing on your mind: what watches am I going to see? Whether you are planning to stop at specific brands on your tour of the new venue in Fort Mason, or your plan is to wander through the 80 different watch and EDC brands, today we’re highlighting a selection of standout projects from our Lead Sponsors. As always, Windup is free and open to the public, thanks in large part to these brands who continue to support the enthusiast community. You can see all of these brands and more at the 2024 Windup Watch Fair in San Francisco:

Fort Mason – Gateway Pavilion, 2 Marina Blvd, San Francisco
Friday, May 3: 12PM – 6PM
Saturday, May 4: 12PM – 6PM
Sunday, May 5: 12PM – 5PM
Free and open to the public

You can see every product listed here and more from each sponsor on the Windup Watch Fair Product Showcase. While you’re on the site, be sure to sign up for Windup updates to make sure you continue to get the latest info in advance of and throughout Windup Weekend.

Alpina

One of the key brands in the Citizen group family, Alpina brings design and engineering talents to build luxury sport watches that operate with the highest available standards in precision and reliability through sporting environments. At Windup SF 2024, Alpina will showcase their Alpiner Extreme Automatic model, relaunched in 2022 after a 2009 introduction. Now with stainless steel bracelets, the watch carries the brand’s spirit of adventure in a more compact and modern case. 

The Alpiner Extreme Automatic comes with an in-house movement with a diameter of 41 millimeters and a height of 11.5 millimeters. The watch includes a 38-hour power-reserve and 26 jewels. Screw-in crown and (see-through) case back are able to ensure water resistance up to 200 meters. Starting at $1,895, this Alpiner Extreme Automatic will be featured along with other Citizen Group Pieces including the Accutron Astronaut-T and the Accutron DNA. 

anOrdain

Based in Scotland, the anOrdain brands is known for their clean and colorful enamel dials, which they’ve been producing in-house since 2015. Continually seeking to expand the discipline, anOrdain is a team of designers, typographers, enamellers, watchmakers and apprentices collaborating together. Check out their booth to see the Large Model 2 Racing Green edition, with vitreous enamel on copper and a Sellita SW210 movement. 

The brushed case measures in at 39.5 millimeters with a rich emerald color reminiscent of British heritage and motorsport history. The watch is 11 millimeters deep, with thermally treated Super-Luminova tipped hands and a 5 ATM depth rating. The Large Model 2 Racing Green starts at $2,450 and will be featured among the Fabrik Model 1 Salmon and the Model 1 Payne’s Grey Fume pieces as well from the anOrdain collection.

Christopher Ward

With models like the Bel Canto, Trident, Sealander and the Twelve, Christopher Ward has not only been aiming, but achieving, its goal to put premium quality watches within the reach over everyone. The brand has been in operation since 2004, combining traditional Swiss watchmaking techniques with contemporary English design, to the delight of the enthusiast community. Christopher Ward continues to delight with The Twelve Aurora Green at this year’s Windup. 

An integrated bracelet sports watch, the Twelve (Ti) is built with grade II titanium, combining reliable strength with extreme light weight. Powered by a Sellita SW300-1 COSC Automatic movement, the watch measures in at 40 millimeters across at 8.95 millimeters deep. The case weighs just 41 grams and offers 10 ATM with a 56 hour power reserve. The Twelve Aurora Green is priced at $1,895 and will be available to try on along with the C1 Bel Canto and the C65 Dune GMT. 

Fortis

To this day, family-owned Fortis is redefining the tool watch in ways only Fortis can do. Fresh from their collaboration with the Swedish Space Corporation, Fortis’ inaugural round of space-tested watches and movements continue to delight enthusiasts near and far. The Fortis mission is to build true luxury that is ready for the scratches that come with living a robust and high-quality lifestyle. Fortis will be showcasing the Stratoliner S-41 White Dust at this year’s windup. A unique design for the current (and future) space tourist, the Stratoliner is both a tribute and motivation for those inventing tomorrow. 

The Stratoliner measures in at a 41 millimeter diameter and a height of 14.5 millimeters. A stardust dial with grained finish and superluminova X1 on the dial and hour and minute hands keep this piece easy to read on or off planet.  Check out the Stratoliner S-41 as well as the Marinemaster M-40 in Amber Orange and the Novonaut N-42 Legacy edition. It’s all happening at the Fortis booth. 

Oris

From Hölstein, Switzerland, Oris watches have been superbly crafted, high functioning, and purely mechanical watches for more than 119 years. With constant focus on useful complications and prices that make sense, Oris is a leader in balancing ecological, social, and financial decisions for their products. Achieving climate neutrality in 2021, Oris is one of the few remaining independently owned Swiss watch companies allowing them to follow their own path. At Windup San Francisco, Oris will be showing off their new Aquis collection with new colors, sizes and additional design updates to one of Oris’ core collection. 

The flagship in the collection is the 43.5 millimeter with the Oris Calibre 400 movement. The watch comes in Green, Blue, and the new multi-colored Upcycle. The Upcycle dials are created from recycled ocean plastic, another example of the brand’s embedded sustainability practices. The update also includes the highly requested color-matched dials (although the Upcycle has a palatable blue color). The Aquis also comes in 41.5 mm and a new 36.5 size—other sizes includes more color and movement selections, offering something for every attendee to discover at Windup this year. 

The brands are pulling out all stops this year so we’re more excited than ever to see our West Coast connections this year. With a larger EDC Expo presence and a new beautiful venue right on the San Francisco Bay, we know you will be too. 

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