Reebok and PLEASURES have just announced their latest project that will be known as the Pleasures x Reebok Club C Bulc Not Guilty footwear and apparel capsule. Looking to shed some light on the systematic inequities present within the cannabis industry, the Pleasures x Reebok Club C Bulc Not Guilty is the latest offering coming out of Reebok’s “Human Rights Now!” racial equity platform.
“The legalization of cannabis cannot come without justice reform. Too many are still behind bars convicted of what is no longer a crime. No matter how you break it down or roll it up, the fact is: we are not guilty of our PLEASURES.” – PLEASURES
Previewed below, the Pleasures x Reebok Club C Bulc Not Guilty comes dressed in PLEASURES’ signature Green hue that is constructed out of a premium suede finish alongside hits of nylon. Suitable for skating, other standout details on the Club C BULC include the durable rubber toe cap, terrycloth interior lining, tongue stash pocket (for “real heads”), and asymmetric “JUSTICE REFORM”/Reebok “Star Crest” tongue graphics, all while being placed atop a classic gum rubber outsole.
The PLEASURES x Reebok Club C BULC “Not Guilty” (100206744, $130) features a premium suede and nylon upper, durable rubber toe cap (for kicks), plush terrycloth interior lining, tongue stash pocket (for “real heads”), and asymmetric “JUSTICE REFORM”/Reebok “Star Crest” tongue graphics, all seated atop a classic gum rubber outsole.
As part of Reebok’s “Human Rights Now!” platform and United Against Racism mission, and in honor of the PLEASURES x Reebok “Not Guilty” collection, Reebok will donate $10K to Last Prisoner Project, a national, nonpartisan nonprofit dedicated to reforming the criminal justice system through progressive drug policy.
According to Last Prisoner Project’s 2023 State of Cannabis Injustice Report, “On average, Black individuals are 3.64 times more likely than their white counterparts to be arrested for cannabis, despite similar consumption rates.”
Retailing for $130, the Pleasures x Reebok Club C Bulc Not Guilty along with the apparel from the capsule will debut on April 19, 10:00 PST / 1:00PM EST, exclusively from PLEASURES (pleasuresnow.com), before its wider global release on April 20 via Reebok.com and select retailers.
