Last year was, no matter how you look at it, a transformational one for Bremont. Nowhere was this more obvious than at Watches & Wonders 2024, where the English brand rolled into Palexpo with a new CEO, new watches, and an entirely new brand identity. To say they caused a stir would be an understatement, and the brand’s radical reinvention was one of the prevailing narratives in the show’s aftermath. Still, amidst all the discourse and new collections, one key Bremont tentpole went undisturbed last year — but no longer.
Now, for Watches & Wonders 2025, Bremont is introducing an updated offering of pilot’s watches, bringing what is arguably Bremont’s most important collection of watches in line with the rest of the new Bremont catalog. The updated Altitude lineup is made up of three new models: The Altitude 39 Date, the Altitude Chronograph GMT, and the Altitude MB Meteor (a successor to the MBII), and offers the best balance so far between a classic Bremont feel and the brand’s updated identity. There’s also a perpetual calendar to be discussed, but that’s for another time.
Notably, each of the new watches retains Bremont’s hallmark Trip-Tick case, which was notably omitted from last year’s launches. Still, there is no confusing these for old-school Bremont. The updated Altitude collection boasts a slimmer look, with thinner lugs and bezels, and the watches each adopt a near-monochromatic colorway, dropping some of the colorful flourishes Bremont has often used to distinguish their watches. That’s not to say all sense of fun is gone, though.
The 39 Date and MB Meteor retain the ejector seat pull tab counterbalance on the seconds hand and introduce a new cockpit instrument-inspired surround on their date windows, and all three watches introduce a new stencil-style numeral that adds to the instrument-inspired look. Unsurprisingly, the Bremont propeller logo is gone, replaced by the brand’s “Wayfinder” compass logo introduced last year. This is the one place where I could have maybe seen Bremont holding onto the more aviation-themed branding, but at the end of the day, the switch was expected and is not at all surprising.
In keeping with other new models from Bremont, the Altitude 39 Date and Chronograph GMT each make the jump to 904L steel this year, the material best known as the steel used in Rolex watches, while the MB Meteor marks the first titanium watch from the ‘new’ Bremont. Each of the three new models will also be available on either a bracelet or a leather strap, while the MB Meteor and the Chronograph GMT can also be optioned with an FXD-style velcro fabric strap. Each watch is available with your choice of a black or silver vertically brushed dial.
Inside the Altitude 39 Date and MB Meteor, you’ll find a new movement option for Bremont, an LJP-G100 movement from La Joux Perret. The G100 has become a favorite of small brands and has proven a reliable and well-performing movement. The Chronograph GMT stays in familiar territory, opting for a Chronometer-rated Sellita 530-a movement, which will be familiar to many and has been used (in slightly different configuration) in watches like the Farer Monopusher GMT.
Prices for the new Altitude collection range from $4,250 for an Altitude 39 Date on a Leather strap, to $6,600 for the Altitude Chronograph GMT on a bracelet, and the watches are available now. Bremont
