Neopets has partnered with Evolution, a licensing agency. Evolution will enhance brand recognition and global licensing opportunities with high-profile collaborations and market expansion.

“We are excited to partner with Evolution,” says Dominic Law, CEO of Neopets. “Their proven expertise in retail management, strategic brand monetization, and licensee acquisitions will play a key role in our journey to revive one of the world’s most iconic gaming titles. This collaboration will allow us to expand into new product categories and explore exciting opportunities with major brands across various fields.”

The beloved digital pet platform enjoyed a record-breaking 2024 with a threefold increase in its player base. Daily active users peaked at 250,000, with 400,000 monthly active users. Neopets partnered with 30 brands, releasing a 25th-anniversary edition of Monopoly, launching an upper deck trading card game, and debuting its first plush line with PhatMojo. 

“Our goal is to help Neopets navigate today’s evolving licensing landscape and unlock new opportunities for brand growth across multiple product verticals,” says Travis J. Rutherford, Co-Founder and Chief Revenue Officer at Evolution. “We are dedicated to creating innovative programs that not only celebrates Neopets’ rich legacy but also introduce fresh experiences that engage both longtime fans and new audiences.”

For more information about Neopets, visit neopets.com.