What We Know

As you may have heard, TAG Heuer is officially back in Formula 1. And for Watches and Wonders 2025, to mark its return as the sport's timekeeper, the brand has introduced an all gas, no brakes Monaco — the Monaco Split-Seconds Chronograph | F1. It's a white-hot, red-dialed upgrade to 2024's Monaco Split-Seconds — a watch that announced a new era of TAG. Let's dig in.

The specs are wild. A 41mm square case crafted entirely from white ceramic and sapphire crystal, housing the Vaucher Manufacture Fleurier-partnership Calibre TH81-00 — a lightweight, high-frequency (5 Hz), automatic split-seconds chronograph with 55–65 hours of power reserve depending on chrono use. The entire case, from the hand-finished surfaces to the fully open sapphire back, is a showcase of TAG Heuer's "Avant-Garde" spirit and its ability to push materials and machining to the limit. Note, there is no inner metal container here — just ceramic, sapphire, and watchmaking confidence.

On the dial side, the vibes are matched with a translucent red display that reveals the movement below, while asphalt-textured counters reference the obvious. The split-seconds hand is controlled via a pusher at 9 o'clock, crafted with a red lacquered titanium insert. "LIGHTS OUT" / "& AWAY WE GO" underline the sub-registers — an F1 fan's siren call, pulled straight from the opening seconds of every Grand Prix, a respectful nod to David "Crofty" Croft's trademark call.

Other details continue the motorsport theme like the F1-style typefaces, checkered-flag finishing on the bridges, and a hand-lacquered TAG Heuer shield in red and green. The watch is finished with a white calfskin strap and a grade-5 titanium deployant clasp.

Only 10 pieces will be made. The retail price is 155,000 CHF.

What We Think

The Monaco Split-Seconds Chronograph | F1 is a flex. A full-throttle, never-lift style flex.

The Monaco has always been a little weird, a little loud — and that's what has always made it great. In 1969, it was a square chronograph with the crown on the wrong side, and a micro-rotor automatic movement. Now, it's back to its boundary-pushing ways, but this time with a rattrapante complication and enough Formula 1 detailing to hold over the most fervent F1 fan.

There's nothing subtle about this Monaco. But there's also little subtle about F1, right? From the red dial to the ceramic case to the Crofty quote on the registers, it's loud in a way that feels… justified. It's the kind of watch that reminds you TAG Heuer doesn't just make racing-inspired watches — they make the watches drivers might actually wear. This Monaco taps directly into that DNA, blending Jo Siffert, Jochen Rindt, Clay Regazzoni, and Steve McQueen cool with 2025 LVMH-sponsored F1.

The Basics

Brand: TAG Heuer
Model: Monaco Split-Seconds Chronograph
Reference Number: CBW2190.FC8356

Diameter: 41mm
Thickness: 15.2mm
Case Material: White ceramic with sapphire bezel
Dial Color: Open-work, transparent red
Indexes: Applied
Lume: Yes
Strap/Bracelet: White calfskin strap with textile embossing and red hand stitching, and both grade-5 titanium butterfly folding clasp and grade-5 titanium pin buckle

The Movement

Caliber: TH81-00
Functions: Hours, minutes, seconds, split-seconds chronograph
Power Reserve: 65 hours (chrono off), 55 hours (chrono on)
Winding: Automatic
Frequency: 5 Hz

Pricing & Availability

Price: CHF 155,000
Availability: Q4 2025
Limited Edition: Yes, 10 pieces

For more, visit TAG Heuer.

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