PhatMojo’s Neopets Blind Plush flew off shelves within hours of its January 2025 launch, proving the enduring power of the beloved virtual pet franchise. Driven by nostalgia and the passion of both longtime fans and new players, the sell-out success highlights the growing demand for physical Neopets collectibles, reinforcing the brand’s status as a cultural phenomenon.

“The response from the Neopets community has been nothing short of phenomenal,” says Bill Graham, PhatMojo President. “These sales confirm what we already knew: Neopets is more than a game — it’s a lifestyle. Fans are eager to bring their favorite virtual pets into the real world, and we’re excited to continue delivering products that capture the magic of Neopia.”

Neopets boasts more than 150 million global users and 4.1 million monthly visits. It has been a cultural phenomenon since its launch in 1999. The site encourages digital pet adoption and includes interactive mini-games, offering a lore-filled universe.

PhatMojo plans to offer fans more physical merchandise to a broader audience. Additional plush and collectibles are in development. Fans can look forward to more ways to interact with their favorite digital pets offline. 

For more information about upcoming Neopets releases and PhatMojo’s portfolio, visit phatmojo.com.