From squishy fidgets to collectible miniatures, this year’s impulse and novelty toy lineup is packed with fun, affordable finds perfect for kids and collectors alike. Featuring exciting releases from brands like Crayola, Jada Toys, Playmates Toys, and more, these toys deliver big entertainment. Whether you’re looking for sensory play, surprise reveals, or pop-culture-inspired trinkets, there’s something here for everyone.
IMAGIPALS ACTIVITY SURPRISE BALL
Each surprise ball (sold separately) offers an immersive collecting and coloring experience. It includes four crayons, stickers, a coloring sheet, a collector card, and an one of six collectible ImagiPal animal eraser figure. The ball is reusable and doubles as a cozy home for the ImagiPals.
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ELMER’S GUE 4OZ GLASSY CLEAR PREMADE SLIME
This slime is ready to play right out of the jar. Kids can stretch, squish, or twist the slime or add their own mix-ins.
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THEMED VINYL STICKERS
These sticker sheets include Pickleball and 1980s-themed designs that adhere smoothly to any flat surface.
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METALFIGS
These 2.5-inch die-cast figures depict kids’ favorite characters from beloved franchises like Spider-Man, Stitch (pictured), and Minecraft. More than 150 mini figures are available to collect.
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AVAILABLE: SPRING 2025
SLIDEMINDER
This self- contained, travel- friendly puzzle offers 50 challenging opportunities — or players can design their own and challenge a friend.
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AVAILABLE: SPRING 2025
ADVENTURE PARTNERS PLUSH KEY CHAIN COLLECTION
Pokémon Trainers can catch 29 fan-favorite pocket monsters as plush key chains. Each features a Pokéball-shaped clip.
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LEGO STAR WARS LIGHTSABER GEL PEN WITH CLIP
This 5.28-inch gel pen replicates a lightsaber, “a more civilized weapon for a more civilized time.” It’s also the writing tool of choice for a Jedi or Sith.
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FAIRY GARDENBUMZ
The plush BumBumz line expands with a fresh wave of characters, including Chris the Mushroom Cottage, Caramel Chipmunk, Grayce Gerbera Daisy, and more.
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AVAILABLE: SPRING 2025
SQUEEZE STRAWBERRY
Sweeten up the day with this cute, squishy, and oh-so-satisfying fidget. It’s a jumbo stress ball in strawberry form.
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RESTIE BESTIES
These 2-pound, weighted plushes offer calming relief and are made with velvet-like fabric.
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AVAILABLE: SPRING 2025
MGA’S MINIVERSE MAKE IT MINI HARRY POTTER HONEYDUKES
Recreate spellbinding treats from the enchanted shops of Diagon Alley with mini collectibles inspired by Honeydukes from the Harry Potter franchise. Each capsule contains everything needed to create and display fan-favorite sweets, including Exploding Bon Bons, Bertie Bott's Every Flavour Beans, and Chocolate Frogs.
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MINI ERTL
Little farmers can collect John Deere ERTL farm vehicles in miniature. Each tractor or vehicle in this series includes a replica box for display and a collector’s guide.
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AVAILABLE: FALL 2025
FINGERLINGS PINKIES
The latest Fingerlings sit like fun, fluffy bracelets on a kid’s pinky or wrist. Each Pinkie has a unique tail and soft, cozy details.
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AVAILABLE: SPRING 2025
TOOTH FAIRY
This tooth fairy figure’s box includes storage for lost teeth and the figure and its accessories can be combined with other Playmobil sets.
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TALES OF THE TEENAGE MUTANT NINJA TURTLES: BURPIN’ TURTLES
Kids can squeeze their favorite teen turtles to make them burp and belch. These odorless toys include eye-bulging, tongue-popping action.
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AVAILABLE: SUMMER 2025
PUKEY PUFFS AND PUFFY PUFFS
Kids can peel, stack, and create their own food-based characters with these collections of puffy stickers. More than 100 designs are available for endless combinations between Pukey Puffs (pictured) and Puffy Puffs.
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AVAILABLE: FALL 2025
GOONAMEEZ
When squeezed, these sensory collectibles provide a lava lamp effect, propelling a floating character into motion. Each comes on a keychain clip so kids can hook these on a backpack or use them as an accessory.
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MINI BRANDS KAWAII CAPSULE
Discover adorable, scented minis, squishy slime, and more in this capsules. There are more than 30 super cute Kawaii treasures to collect.
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AVAILABLE: SPRING 2025
DISNEY DUCKALOOZ AND WARNER BROS. DISCOVERY DUCKS
These stylish rubber ducks might be The One, offering quack-tacular fun through favorite Warner Bros. and Disney characters like Superman, Batman, Wonder Woman, Minnie Mouse, Ariel, Tigger, and more.
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AVAILABLE: FALL 2025
REAL LITTLES CUTIE CUPS
These mini tumblers are filled with matching food-themed stationery. The collectible cups include a clip for for easy accessorizing on backpacks, purses, and more.
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AVAILABLE: JULY 2025
MAGNA-TILES MICROMAGS 26-PIECE TRAVEL SET
Good things come in small packages — especially packages that can be reused for both storage and building on–the–go. The MAGNA-TILES microMAGS line is the next evolution in magnetic building, and it’s also 100% compatible with every MAGNA-TILES piece that has come before it. These smaller pieces are great to play with on their own,…
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BLUEY PREMIUM CLOUD SLIME
This fluffy, blueberry-scented slime is packed with rainbow foam balls and promises squeezy, stretchy, sensory fun for all.
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MICRO TEENIES! DISNEY STITCH ASSORTMENT
Kids can have big fun on a small scale with this micro-sized collection of Disney Stitch figures.
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AVAILABLE: FALL 2025
DISNEY CRYSTAL SURPRISE — SERIES 2
Series 2 of Cra-Z-Art’s Crystal Surprise offers sensory sand or slime, a collectible figure, and crystal accessories.
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AVAILABLE: APRIL 2025
KARMAGAMI
This kaleidoscope- like toy promotes a calm mind for kids and adults through infinite loops and repetitive motor movements. Easy to use, it reveals four unique, colorful designs and flips infinitely.
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STRAWBERRY SHORTCAKE BAG CLIPS
Classic Strawberry Shortcake characters take on a new form factor in these 2-inch bag clips, which attach to a bag, backpack, keys, or belt loop.
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BUTTS ON THINGS
This new line, inspired by acclaimed artist Brian Cook, includes Blind Booty Bags, Figurines, Plush Clip-Ons, and Bodacious Plushies in 2D and 3D.
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AVAILABLE: SUMMER 2025
CARE BEARS OOSHIES
Kids can collect heartwarming Care Bears characters as 4-inch vinyl figures.
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UNO ELITE AND UNO ELITE DRAFT PACKS
Players can expand their roster with 56 NFL player cards and four collectible foil cards. More than 2,000 player cards are available to collect, and each player has a special power when played.
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DEDDY BEARS BLIND BAGS
Collectible 4-inch plush Deddy Bears come in surprise bags, with six characters available to collect.
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SLIDEWISE
Players strategically slide the letter tiles to spell the five-letter word with this brainteaser puzzle. There are 500 challenges to complete.
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AVAILABLE: SPRING 2025
I DIG IT! DINOS — GLOW-IN-THE-DARK DINO EGGS
The blind-packed plaster eggs hold one of 24 glow-in-the-dark dinosaur models, revealed after kids indulge in an excavation.
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A version of this feature was originally published in the 2025 edition of The BIG Toy Book. Click here to read the full issue! Want to receive The Toy Book in print? Click here for subscription options!
The post Big Fun, Small Packages: 32 Must-Have Impulse & Novelty Toys appeared first on The Toy Book.
