Global Licensing Group announces the launch of Licensing Unlocked, an educational platform designed for newcomers and seasoned professionals. In partnership with Licensing International, the subsidiary of Informa’s new tool will provide live and on-demand sessions to bridge the knowledge gap about the licensing industry.

Licensing Unlocked is the first program of its kind to help users understand and grasp the essentials of licensing. The program will deliver more than 50 instructional videos, 17 resources and templates, practical case studies, and more within eight learning modules and extensive content from 10 trusted licensing experts.

The first module is taught by Susan Bolsover, founder of Lightbulb Licensing in the UK, with more than 24 years of experience in brand licensing and consumer products. “Licensing Explained, The ABCs of Brand Licensing” will touch on licensing’s global impact, the benefits businesses gain from brand licensing, and key players in the industry. 

“We are delighted to launch Licensing Unlocked, a program borne out of clear industry demand for education and onboarding tools for professionals new to the world of brand licensing, extensions, collaborations and partnerships, as well as companies looking to evaluate the revenue potential it could provide to their business,” says Anna Clarke, senior vice president of Global Licensing Group

Consumers can access the first module of Licensing Unlocked for free and learn more about the educational tool at licensingunlocked.com.