
The best pretend games always start with a bit of imagination. Imaginative play is great for encouraging social skills, problem-solving, and self-expression. This showcase’s pretend playsets, licensed role-play costumes, and more are great for kids looking to explore their imaginations and the wonders of playtime.
LITTLE TIKES CREATIVE CHEFS PIZZA KIT

This culinary role-play kit offers young chefs an immersive and realistic cooking experience with Make-It Mix, a reusable, moldable play sand that’s perfect for sparking creativity and imagination.
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GOODYEAR PRESSURE WATER CLEANER SET

Kids can clean their pretend cars, driveways, and more with this 7-piece role-play set. The set includes a water pressure tool, goggles, and a Goodyear-branded apron and hat.
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AVIANA GOURMET PLAY KITCHEN

Little chefs can cook pretend meals with this farmhouse-themed play kitchen. The set includes a chalkboard with built-in magnets, a stove, a faucet, and more.
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MIGHTY MORPHIN POWER RANGERS POWER MORPHER

Kids can pretend to summon the spirit of a Dinozord and become a member of the Mighty Morphin Power Rangers with this Power Morpher featuring five Power Coins and more than 40 sounds and phrases.
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AVAILABLE: FALL 2025
PURR-FECT WASH ‘N BEAD BRACELETS

With this 141-piece arts and craft set, kids can create stylish accessories by loading the washer, starting the “spin cycle,” and removing the basket. Once the beads dry, little crafters can start making up to five personalized bracelets.
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AVAILABLE: SPRING 2025
MOM’S MAKEUP PLAY KIT

This role-play kit has everything kids would find in their mom’s makeup set, including mascara, lipstick, pink blush, a brush, and more. Kids can also decorate the compact case and tubes with gem stickers.
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NUMBERBLOCKS ADD IT UP MINI MARKET

This set encourages math skills and creative problem-solving with a mini market playset that features 16 coins, Numberblock Four, a checkout counter, produce baskets, and more.
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MARTINELIA LITTLE UNICORN BEAUTY SET

Kids can experience imaginative role-play with a unicorn-themed beauty set featuring two lipsticks, two glitter lip balms, and two glitter nail polishes.
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HARRY POTTER SPECTACULAR SPELL WAND

Young wizards can cast spells with this 11-inch replica Harry Potter wand. By waving the wand, kids can experience sparkle effects and sounds from the film series.
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AVAILABLE: SPRING 2025
DANIEL TIGER’S NEIGHBORHOOD DRESS-UP TRUNK BY JAKKS PACIFIC

Imaginative kids can recreate their favorite moments from the preschool series with this dress-up set, complete with outfits and accessories for Daniel Tiger, O the Owl, Prince Wednesday, and Katerina.
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AVAILABLE: AUGUST 2025
STANLEY JR. GARDEN TOOL SET

Kids can maintain their pretend gardens with this Stanley-inspired tool set, complete with a battery-operated chainsaw, a hedge trimmer, and a weed trimmer.
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NATIONAL GEOGRAPHIC CASTLE BLOCKS – 45-PIECE SET

Medieval fun joins playtime in this 45-piece building set. Young kings and queens can build the castle of their dreams with the jumbo cardboard building blocks.
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SWIRLY SCOOPS ICE CREAM SHOPPE

With this ice cream-themed playset, kids can create pretend treats, mix-and-match flavors and toppings, and use the soft serve machine to make the perfect swirl.
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MARVEL SUPER HERO TRAINER

Aspiring superheroes can start training with this interactive electronic game. The game features 30 action-packed missions in which players will complete dynamic tasks by crawling, jumping, fighting, and more.
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SPY LABS INCORPORATED: DIGITAL SNAKE SCOPE

Young spies and detectives can complete their missions using the flexible 20-inch scope, which allows them to peer into tight spaces, look around corners, and even view things underwater.
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AVAILABLE: FALL 2025

A version of this feature was originally published in the 2025 edition of The BIG Toy Book. Click here to read the full issue! Want to receive The Toy Book in print? Click here for subscription options!
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