There is nothing quite like being adorable, fashionable, and adventurous all at once. Kids today are no longer confined to strict categories; these three traits are not only possible but also expected to overlap among Generation Alpha. These 24 toys reflect a blend of aesthetics, cuteness, and a spirit of adventure — creating a diverse and exciting toy box upgrade.
DECORA FASHION GIRLZ — WAVE 2
With their long, multi-colored hair, these 11-inch poseable dolls are fashion-forward and ready to take on the runway. New characters include Decora Dream, Pixelz, Regina, and Heather. Each doll comes with a doll stand, a signature plastic hairbrush, and flat and puffy sticker sheets to customize and create.
Buy Now
BRATZ GOIN’ OUT DOLLS
Whether cruising the city streets or rocking it on the dance floor, when Cloe, Yasmin, Jade, and Sasha are goin’ out, they’re goin’ in their super stylin’ Bratz fashions and accessories.
Buy Now
JEM AND THE HOLOGRAMS — JEM CLASSIC 12-INCH FASHION DOLL
She's pink, she's glam, she's truly outrageous. This 12-inch fashion doll revives '80s nostalgia with a retro outfit and cool accessories. Kids can press the base to hear the show's legendary theme song.
Buy Now
LIVING HOUSE
This playset is what modern dollhouse dreams are made of. It includes five Playmobil people figures to inhabit the house and multiple sets of furniture for customization options.
Buy Now
BABY ALIVE BUBBLE TEA PARTY
Each baby doll comes with accessories for a delightful tea party. Kids can make the kettle bubble when they fill it with water and join their doll for afternoon tea. There are four dolls to collect: Berry Boo (pictured), Lala, and Sophia Sparkle.
Buy Now
DISNEY DOORABLES ADOORBS DOLLS —WAVE 2
Behind every door, there is a new a-door-able doll. There are five characters to collect, each with exclusive accessories.
Buy Now
BREYER UNICORN MAGIC LAND ROVER AND TRAILER GIFT SET
Two pearlescent unicorn ponies are ready for adventure in this colorful Stablemates gift set. It includes a die-cast Land Rover with opening front doors and a connecting trailer with drop-down loading ramp.
Buy Now
BARBIE PARTY UNBOXED DOLL AND ACCESSORIES ASSORTMENT
This Barbie set includes 10 surprises in each package, and Barbie can transform her look in hot and cold water.
Buy Now
SPARKLE PRINCESS
Kids can collect Snow White, Cinderella, Sleeping Beauty, Rapunzel, and Belle, each with a sparkly twist: the dolls light up and feature a signature scent.
Buy Now
AVAILABLE: FALL 2025
XOX KWEENIE – ANIMAL KWEENS & FOOD KWEENS
Animal Kweens and Foodie Kweens join the Kween-dom this fall. The spunky vinyl dolls are all about self-expression and come with their own display case and collector card.
Buy Now
AVAILABLE: FALL 2025
DECORA PONYZ
Kids can use the included stickers to decorate and customize these fabulous and glamorous ponies, unlocking their new friends’ unique personalities.
Buy Now
ROYALE HIGH SURPRISE LOCKER (SERIES 2)
Unlock the fun with Series 2 Surprise Lockers. Kids can collect six dolls, mix-and-match outfits, and reveal surprise magical mystery purses.
Buy Now
KENYA DOLLS
The Kenya is the oldest ethnic doll brand in the U.S. These dolls come in a variety of styles and hair types.
Buy Now
AMERICAN GIRL DISNEY PRINCESS BELLE 18-INCH DOLL
Be our guest in welcoming Princess Belle to the American Girl Disney Princess Collection. This 18-inch Beauty and the Beast-themed doll is dressed in her signature dress, gloves, and more. The doll's outfit also features enchanted rose details on the dress and kitten-heel shoes.
Buy Now
HELLO KITTY 4-INCH DOLL
The 50th anniversary celebration of Hello Kitty continues with this range of sweet apple-scented Hello Kitty dolls, each with a unique theme: Classic (pictured), Ice Cream, and Pop Star. Each doll comes in a window display box.
Buy Now
AVAILABLE: SPRING 2025
MY FRIENDS & ME BABY DOLL AFRICAN AMERICAN GIRL
This charming baby doll comes dressed in a sundress with a bow in her hair. Her packaging can be made into multiple crafts, including friendship bracelets, stickers, and cards.
Buy Now
OPEN STABLE “LITTLE HORSESHOE”
The Open Stable playset folds into a portable case and stores up to six horses. Small parts fit safely in the roof compartment, making it perfect for travel adventures.
Buy Now
MIRACULOUS LADYBUG SHAKE SURPRISE
Kids can add water and shake this toy to reveal a 4-inch Miraculous Ladybug collectible figure.
Buy Now
THEODORA S.T.E.A.M. GIRLS DOLLS
Young girls can learn about the STEAM field by playing with these 15-inch dolls. Each plush girl comes with removable clothing and an eight-page sticker activity book. Kids can learn about the five areas with help from Silla the Scientist, Tyriqa the Technologist, Elaine the Engineer, Antonia the Artist, and Maalika the Mathematician.
Buy Now
MIRACULOUS PARIS SCOOTER RIDE
Playmobil’s Miraculous collection expands with a variety of new figures and playsets, including the Paris Scooter Ride set, which includes two figures, a scooter, and more. The new range launches internationally in August with U.S. dates and pricing to yet to be revealed.
Buy Now
AVAILABLE: FALL 2025
BEBE CALIN CAROLINE
This soft and cozy vanilla-scented baby doll is perfect for hugs and cuddles. It comes with an outfit, bottle, and pacifier.
Buy Now
CRY BABIES TINY CUDDLES DISNEY ANGEL AND SIMBA
These cuddly baby dolls wear soft Disney costumes and can shed realistic tears for interactive play. Available in two styles: Angel and Simba (pictured).
Buy Now
BABY BORN BIRTHDAY BABY
This baby doll is dressed in birthday party attire and comes with a miniature birthday cake. Her face changes from clean to messy, just like a real baby who is eating their first birthday cake.
Buy Now
CARMEN SANDIEGO CLASSIC 12-INCH FASHION DOLL
Based on the Netflix series, this doll features multiple fashion pieces so she can switch disguises quickly, as well as a speaker that plays her signature theme song.
Buy Now
A version of this feature was originally published in the 2025 edition of The BIG Toy Book. Click here to read the full issue! Want to receive The Toy Book in print? Click here for subscription options!
The post 24 Adorable, Fashionable, and Adventurous Toys To Elevate The Toy Box appeared first on The Toy Book.
